IoT Sensing

About Us

Brigid O'Donovan, Managing Partner

With two decades of international management experience, Brigid offers a well-rounded breadth of technical and business skills, commercial focus and operational strengths. Having held senior roles at companies including Cisco Systems, Melexis NV and Royal Philips NV, her expertise includes wearables for health, internet devices, cloud-based platforms, sensors, wireless sensor networks, IoT, marketing, M&A, technology evaluation and technical due diligence.

Brigid is passionate about using technology to benefit people, organisations and our planet and is relentless in her focus on value creation. Her track record includes leading teams in the successful proposal and market introduction of innovative strategies and solutions to capture emerging markets, whether in start-ups, SMEs or large conglomerates, and guiding others in growing the value of their business ideas.

To learn more about her experience or to connect, please refer to Brigid’s LinkedIn profile.

Robert Whittaker, Partner
With a background in sensing, microelectronics and software, Robert brings 20+ years of experience working within start-ups, SMEs and multi-national corporates in the US and Europe covering multiple roles in General Management, Strategy, Sales and Business Development, Marketing and Product Management during his career. His responsibilities include managing cross-functional teams in Europe, the US and China.

Robert is passionate about applying cutting-edge technology in new markets and applications. His track record includes growing business faster than the market, strategy refinement, turnaround and pre- and post-acquisition integration.

To learn more about his experience or to connect, please refer to Robert’s LinkedIn profile.



Which is the best direction to take?

Our approach to strategy development involves:

  • Working together to determine and agree priorities
  • Drawing up a detailed plan for execution
  • Measuring and tracking the results
  • Guiding you with practical implementation steps from getting started through to conclusion.

Competitive Intelligence

What’s the competition doing?

We can provide:

  • Detailed and customised market insights to supplement your existing market knowledge
  • Accurate and time-sensitive information to improve your product positioning, refine your product offering and increase your competitive advantage.

Sales & Business Development

Am I reaching all my potential customers?

We can assist you with:

  • Identification of key market segments and customer groups
  • Competitor identification and benchmarking
  • Prospection of potential direct customers and channel partners
  • Introductions to potential partners
  • Contracts & negotiations

Finance & Accounting

How can I sustain and grow my business?

We can crunch the numbers with you:

  • Burn-rate analysis
  • Cash-flow projections
  • Business case preparation
  • Pitching your investment case – coaching
  • Cost-optimisation
  • Payroll

Marketing Communication

How do I embrace my market?

We can help with:

  • DIgital marketing
  • Web & Social Media campaigns
  • Eye-catching presentations
  • White papers
  • Search-engine optimisation

Product Management

How are our new products viewed by the market?

We will work with you to implement:

  • New market identification
  • Capturing the voice of the customer and using it to steer the product development process
  • New product business cases
  • Product life-cycle management
  • Margin analysis
How We Work

Initial Consultation

An initial meeting where we discuss your objectives and how we can help. Based on this we will draw up a statement of work with deliverables, time-line and fees.

The initial meeting is free of charge and without obligation.

Come and talk with us today!


Project-based Deliverables

We work on the project to support you, providing frequent consultation and updates to ensure our progress is in line with your expectations, and take account of any new or changed requirements to ensure your needs are fully met.

Contact us